harver
Harver
After several acquisitions, Harver had an inherited main site and one more for each brand it bought, each on its own platform. We stayed with them until the handoff, at the end of 2025, and today's site already has changes from another team.
- My role
- Technical lead and technical contact. Theme foundation and migration plan.
- Stack
- WordPress, Elementor, WP Engine
(enlarge) The starting point
Marketing depended on a base that was hard to edit, with deadlines that didn't allow for stopping everything and starting over. The acquired brands lived on WordPress, HubSpot, Craft CMS, and Webflow.
What we did
First, tidy up what we inherited
We started with an audit and a facelift on tight deadlines. On top of that, we built a new base theme to keep building from.
Rebuilding without stopping
Working from an agency's design, we moved the critical pages to Elementor in batches, to hit marketing's dates without waiting for a big launch.
(enlarge) Each brand, in two stages
First, the content and redirects. Later, the domains and old servers. When shutting them down, we started with a single site, with DNS changes first thing in the morning, so we could test and roll back.
(enlarge) By the numbers
- More than 3 years of work
- 4 source platforms